The end of toy gender labelling?

Critics have long criticised toy manufacturers and retailers for organising toys by gender, which has led Marks and Spencer and Hamley’s in the UK to desist labelling products by gender. Clients who have experienced our workshops will know that there is debate about the extent to which play and toys might influence children’s personalities and preferences. Psychologist Dr Amanda Gummer argues that children benefit from being exposed to many different toys and play scenarios which will appeal to different aspects of their physical, social and emotional development.