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Family Kids & Youth – Market Research and Consultancy

Family Kids & Youth is a leading global research agency that focuses entirely on the lives of children and young people, their parents, carers, and teachers. We particularly specialise in research and consultancy on digital media, play, children’s wellbeing and the developmental stages of children and adolescents.

MRS Evidence Matters Company Partner logoThe research team has postgraduate qualifications in psychology, child development and sociology from some of the top universities. We work with fmcg, technology, retail and media companies, as well as government departments and universities. We regularly hold workshops for clients across the world and provide robust ad hoc quantitative and qualitative research and literature reviews. Our clients appreciate the informed insight we bring to projects and our skill in communicating research findings in clear and creative ways.

Much of our work is international, and in the last 4 years we’ve carried out international work for Nike, Warner Media, and IKEA. We have worked regularly with IKEA for the last 10 years, and run the IKEA Children’s Advisory Panel in China, Germany and the UK with 6–14-year-olds. 

Areas of research we cover

Play

Digital

Family

Education

Adolescence

FKY News

Family Kids & Youth launches the 7th round of its Wellbeing and the Internet Study: findings relating to early adolescents will be presented at Sheffield to the Children’s Media Conference on 8 July 2026

At a time when the whole world is talking about children and young people’s use of social media, we have carried out 6 workshops in Essex, Hertfordshire, and London schools with 104 pupils in Years 6 – 10 (age 10 – 15). We wanted to understand pupils’ views on potential restrictions, how they spend their time online and what they would like their online world to look like. We are now about to launch the quantitative phase of the study, which will be a nationally representative survey of 1,000 7-16 year olds across the UK. This is a syndicated study carried out since 2018, with results tracking data from previous years, edited films from the workshops, and a presentation of results. Findings relating to early adolescents (age 10-14) will be presented with our colleague and friend, David Squire, at the Children’s Media Conference 2026, held in Sheffield in July. To purchase the full report please contact us info@kidsandyouth.com.

Green Alliance launches new report at Parliament

Green Alliance launched its new report Work in Progress: Getting Young People Ready for Jobs in the 2030s at the Houses of Parliament on 20 May 2026. FK&Y was pleased to carry out the research, exploring young people’s attitude to jobs in the green sector. The research included in-school workshops with Year 11 and Year 12 pupils, 4 online focus groups with young people aged 15-21 – including those at university, on vocational schemes and apprenticeships and NEET. This was followed by in-depth interviews and groups with school careers lead, teachers, careers advisers and education experts about the future of jobs and careers for young people. With youth unemployment at a 10-year high and AI reshaping entry level work, the report analyses and maps how the green and AI transitions will reshape jobs and skills across 12 sectors over the next decade. Green Alliance launched the report, along with its sponsor, OVO Foundation, setting out the way in which the government can ensure young people are ready for the jobs of the 2030s. This includes careers guidance, curriculum reform, and fully resourcing Skills England. FK&Y was invited to be at the Parliament launch along with some of the young people who took part in the research and the deputy headteacher from their school. The full report can be downloaded here.

IKEA Play Report

We have run many research projects for IKEA, including the IKEA Play Report, thought to be the world's largest research study on child development, parenting, family life and the importance of play.

Download here

Expertise and Experience

An area we have particular expertise in is mental health and wellbeing. We worked with the DfE to look at learners aged 16-19 and the effect of Coronavirus on their wellbeing. The report can be found here.

We carried out extensive research with 7–21-year-olds ‘The Real Britain: Youth’ on behalf of OMD and News International looking at every aspect of young people’s lives, including SEND, those with English as a second language, and young people from deprived areas of the UK. Other recent work includes research across the UK on behalf of UK communications regulator Ofcom, looking at children’s behaviour online. 

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Family Kids & Youth
146 Freston Rd
London
W10 6TR
UK

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