FK&Y’s Anna Livingstone discusses the challenge posed by ‘dying’ languages, witnessed on her recent travels in South America Data from the UN in 2009 showed that there are 270 million people in 90 countries who identify as indigenous, making up 5% of the global population and 15% of the world’s poor. While travelling in South America for the last 5 months, I came across many diverse cultures and the indigenous languages that accompanied them. While…
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There is often concern that children’s ability to read is declining as their use of tablets and other digital devices increases. Latest research from Neilson shows that while the children’s book market was up +2% in 2016, the downward trend of parents reading to their children less and less continues. In 2016 there was a noticeable drop in parents reading to pre-schoolers, and a drop in children from age 5 reading to themselves. Family Kids…
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13 Reasons Why – A graphic depiction of young people’s mental health on screen by Sheyi Ogunshakin

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Th1rteen R3asons Why is a young adult novel written by Jay Asher (2007) about a teenage girl who commits suicide. The novel was adapted into a 13-episode Netflix original series titled 13 Reasons Why and has received wide-ranging criticism. The show follows 17 year old Clay Jenson (Dylan Minnette) as he listens to seven double sided cassette tapes recorded by 17 year old Hannah Baker (Katherine Langford) before she took her life. The tapes detail…
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An invisible flying dolphin who lives on a star. A tiny, completely white figure, who lives in the light of lamps. An invisible 160-year-old business man. These are all examples of children’s imaginary friends. Children’s use of fantasy is an important developmental stage, and they are often encouraged to engage with it in a variety of ways. Children’s story books, TV shows, films, and imaginative play can all draw on fantasy, giving children a high…
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Virtual reality has been at the forefront of technological development for several years but is still struggling to find its niche. Many companies have developed the use of this technology for immersive games and entertainment, while new applications are being launched daily. The use of virtual reality tools when carrying out market research with children cannot be far off. Newcastle University, in collaboration with Third Eye Technologies, has shown that virtual reality can be used…
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Research with Children

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Children make the best participants in research Children’s research can seem daunting and fraught with difficulty to clients, but actually children make the best respondents. They are honest, straightforward and eager to be asked their opinion. Kids in research can also however be too ready to please if in the hands of an inexperienced researcher; they might say what they think is the right answer, rather than express their opinion. They can also push the…
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Helping Parents to Parent

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Many parents need support to be the best parents and ensure their children have the best outcome, is the overall conclusion of our report, released today by the Social Mobility Commission. The report analyses evidence from parenting programmes in the UK and around the world and examines how public policy can support parents, particularly in the early years. It argues parenting programmes and interventions should be available to all parents regardless of background. Such programmes…
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The London School of Economics along with University College London and Surrey University conducted a research study which revealed that the children’s learning and development was not significantly impacted upon by nursery teachers’ qualifications. The researchers evaluated data from the National Pupil Database and found that children’s learning only increased by a third of a point with graduate teachers. There was also no significant effect on children’s outcomes if they attended a nursery rated ‘outstanding’…
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Schools to have cyber-security lessons

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Schools in England will offer cyber-security training to pupils in an attempt to have more experts defending the country from cyber-attacks. In a five-year pilot beginning in September 2017, around 5,700 students aged 14 and over will spend nearly four hours a week gaining skills in cyber security including training in hacking. This comes at a time when foreign cyber attacks are considered a huge threat to national security and there is a shortage of…
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A poll conducted by the cybersecurity company, Kaspersky Lab, to mark Safer Internet Day, reveals that almost half of the 1,000 pupils asked (aged 10-15) were scared or worried about going online. The poll questioned children about their attitudes towards using the Internet and nearly 49% were wary or concerned about strangers accessing their personal information or being asked to do something which they were not comfortable with. 1 in 10 children believed that deleting…
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